Brochure
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Price & Benefits
The first page of the Espresso Tee product brochure introduces the product as a sustainable, waste-reducing option tailored for eco-conscious golf courses. It highlights several benefits of the Espresso Tee, including its positive impact on soil and grass health, competitive pricing, the potential for increasing a brand’s reputation, reducing labor costs, and helping to clean up golf courses. The pricing information provided indicates that each Espresso Tee costs $0.0582 and is available for purchase in quantities of 10,000 units or more. The sustainability credentials of the product are emphasized with claims of being 100% sustainable and 100% biodegradable, positioning the Espresso Tee as an environmentally friendly choice.
Strategy & Order Process
The second page outlines the environmental problems associated with the global consumption of coffee, such as the vast amount of waste generated from coffee grounds, the emission of greenhouse gases from burning these grounds at landfills, and the overall environmental footprint of coffee consumption. It then presents the solution offered by the Espresso Tee, which includes establishing supply chains with coffee shops (like Starbucks) for used coffee grounds, collecting these grounds, and upcycling them into the manufacture of the Espresso Tee. This process not only addresses waste and emissions but also turns a waste product into something useful. The page also details the order process for golf courses interested in the Espresso Tee, from selecting the product on the company’s website to the steps involved in testing and finalizing a purchase order, highlighting a structured approach to engaging with potential customers.